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Ford Marketing Vice President Jim Farley to Lead Ford Europe

Motor Trend logo Motor Trend 11/7/2014 Jake Holmes

Two of Ford's executives, Jim Farley and Stephen Odell, will trade jobs. Farley will assume Odell's role as executive vice president and president of Ford Europe, Middle East, and Africa, while Odell will fill Farley's position as executive vice president of Ford marketing and sales. Both positions report directly to new Ford CEO Mark Fields. The moves are effective January 1, 2015.

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Jim Farley, 52, has served as Ford's executive vice president of marketing since 2007. Moving to Europe, he will be tasked with helping Ford's "transformation" in the struggling auto market by focusing on, "new products, a strong brand, and increased cost efficiency." Ford says the appointment to the European position is still contingent on Farley securing proper and necessary immigration approval.

Stephen Odell, 59, has led Ford Europe since 2010 and is said to have been "instrumental" in leading growth in Europe, the Middle East, and Africa. As executive vice president of marketing, Odell will focus on growing Ford and Lincoln, as well as, "transforming the retail experience for customers." Lincoln will reportedly receive a $5 billion investment to develop new platforms and products to help distinguish the luxury brand from Ford, a process Odell will almost certainly oversee. Ford Executive Stephen Odell© Provided by MotorTrend Ford Executive Stephen Odell

The executive shuffle is the second major appointment Mark Fields has made since he officially took over as Ford CEO this summer, and Automotive News reports the move has been in the works for at least six months. Fields previously appointed an engineer, Kumar Galhotra, as Lincoln brand president. Farley had been partially responsible for overseeing Lincoln, in addition to his primary duties with Ford marketing.

Jim Farley was among the Ford executives rumored to succeed former Ford CEO Alan Mulally, but the job instead went to Fields.

Source: Automotive News (Subscription required)

Ford Executive Jim Farley With Go Further Banner© Provided by MotorTrend Ford Executive Jim Farley With Go Further Banner
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