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Ford November 2014 Sales Fall 1.8 Percent Despite Crossover Growth

Motor Trend logo Motor Trend 12/2/2014 Jake Holmes
2014 Ford Escape front right side Ford November 2014 Sales Fall 1.8 Percent Despite Crossover Growth 2014 Ford Escape front right side© Provided by MotorTrend 2014 Ford Escape front right side

In November, Ford Motor Company saw its sales fall 1.8 percent year-over-year, to 187,000 vehicles. That follows follows a 1.7-percent slowdown in October sales, which Ford claims was "anticipated" given that inventory of the popular Mustang and F-150 remains low as the automaker switches from producing the outgoing models to the 2015 versions of both cars.

Winner: Ford Escape -- 25,528 sales, up 21.6 percent
The Ford Escape posted its best November sales result ever, with a strong month pushing it to the number-two spot in the entire company's sales (the Ford F-Series was, as always, in first place). In fact, most Ford crossovers and SUVs enjoyed sales gains last month, with the category up 11.5 percent compared to November 2013.

Winner: Lincoln MKC -- 2,152 sales
The newest Lincoln is also now the best-selling, with sales of the MKC crossover outpacing every other car in the luxury brand -- even beating the Lincoln MKZ sedan by 56 units. That puts the Lincoln MKC at 10,767 units sold so far this year, a decent figure considering the short period it's been on sale. All told, the success of the MKC and the MKZ helped push Lincoln sales up 20.6 percent last month -- meaning that through the first 11 months of the year, Lincoln enjoyed a healthy 15.0-percent sales gain compared to the same period in 2013. That was Lincoln's best November sales result in seven years.

Winner: Ford Mustang -- 8,728 sales, up 62.4 percent
With the biggest proportional sales gain, the Ford Mustang posted its best November sales figure since 2006. And that's not just a case of dealers selling the outgoing 2013 and 2014 car at a deep discount, as Ford vice president for U.S. sales and marketing Jim Felice said in a statement that the 2015 Ford Mustang is, "moving quickly off dealer lots." Expect the good times to continue to roll over the next year as eager buyers snap up early production of the all-new pony car.

Winner: Ford Explorer -- 20,263 sales, up 13.1 percent
Although the refreshed 2016 Ford Explorer recently arrived at the Los Angeles auto show, the current crossover is still selling quite well. As the third best-selling model in the entire Ford Motor Company lineup, the Explorer saw a healthy sales boost that puts its year-to-date sales up 3.3 percent versus the first 11 months of 2013.

Loser: Ford Cars -- down 5.0 percent
Most Ford cars saw their sales fall last month, in part because crossover and SUV sales took off. While there were some bright spots, namely the aforementioned Mustang and the Police Interceptor Sedan cop car, cars are no longer Ford's top seller. Crossovers outsold all of Ford's traditional car models by 2,702 units.

Loser: Ford F-Series -- 59,049, down 9.9 percent
While selling 59,049 pickup trucks a month is nothing to sneeze at, the switchover from the old F-150 to the all-new, aluminum 2015 model has hurt sales. Moreover, it's allowed Detroit rivals to catch up: Ram pickup sales rose 21 percent in November to 35,865 units, and combined Chevrolet Silverado/GMC Sierra sales of 65,343 beat out the Blue Oval's popular model.

Loser: Ford Fiesta -- 3,436 sales, down 26.0 percent
The Ford Fiesta continues its sales tumble, with overall sales so far this year 10.7 percent off last year's pace. In fact, last month the struggling Lincoln brand sold twice as many vehicles as Ford sold Fiestas. Ford even sold more units of the dated E-Series vans (4,151) than of its perky European hatchback.

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