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Ford October 2014 Sales Fall 1.4 Percent, F-150 Still in Limbo

Motor Trend logo Motor Trend 11/3/2014 Eric Weiner

One month after posting a 2.7 percent decrease in September sales, Ford is in the red again. October’s loss of 1.7 percent brings Ford down to 0.6 percent behind its sales last year at the same time, with 2,073,271 units sold so far in 2014. Ford’s passenger cars are in a notable slump, but Ford’s SUVs increased 6 percent and Lincoln jumped 24.6 percent. Again, the model changeover for the 2015 Ford F-150 is a significant factor in Ford's overall sales decline, which many predicted would be the case.

Winner: Ford Escape, 24,919 Units Sold, Up 12 Percent

Despite numerous recall woes, the Ford Escape was the best-selling model short of the perennially-leading F-Series pickup. It was the best-selling October ever for the Escape. It is ahead 1.8 percent of last year’s mark in year-to-date sales, with 255,081 vehicles sold—also a record performance. The Expedition and Police Interceptor Utility were the only two SUVs to beat the Escape in percent growth, with 18.1 and 19.8 percent improvements, respectively.

2014 Ford F 150 XLT© Provided by MotorTrend 2014 Ford F 150 XLT

Winner: Ford Fusion, 22,846 Units Sold, Up 5.1 Percent

The Fusion was the one bright spot in the Ford passenger car lineup, with its best October sales on record this past month. On pace to eclipse the 300,000-vehicle annual sales milestone this year, the Fusion has sold 263,431 vehicles through October (1.8 percent better than in 2013 at the same time).

Loser: The Rest of Ford’s Passenger Cars; Fiesta, Focus, C-Max, Taurus, Mustang, All Down

Even with the Fusion’s sales in the mix, Ford’s cars were down 11.5 percent in sales, to just 53,542 vehicles sold. With 688,971 passenger cars sold through October 2014, Ford is behind in year-to-date sales by 3.8 percent compared to last year’s figures. The Fiesta fell 16.3 percent, the Focus decreased its sales 9.1 percent, the C-Max dropped 22.5 percent, the Taurus plummeted 40 percent, and the Mustang saw a 34 percent sales decrease.

Loser: Ford Edge, 7,225 Units Sold, Down 16.8 Percent

While the rest of Ford’s utilities did well, the Edge took a hit. Year-to-date sales are now down 13.8 percent with 93,276 vehicles sold through October. Chances are we won’t see customers change their tune on the aging Edge until the all-new 2015 Ford Edge hits showrooms early next year.

Wait and See: Ford F-Series, 63,410 Units Sold, Down 0.6 Percent

We knew that sales of the brand-leading F-Series would slow during the plant changeover for the new, all-aluminum 2015 Ford F-150, so this isn’t any cause for alarm. But Ford is betting big on the new F-150, as General Motors is busy making up ground in the annual sales race. Together, the GMC Sierra and Chevrolet Silverado combined for 65,530 units sold in October.

Wait and See: Lincoln Brand, Up 24.6 Percent

Lincoln is again showing both signs of life and major struggle. While the new Lincoln MKC has come out of the gate reasonably well with 2,197 vehicles sold this month, and the Navigator saw its sales grow 38.4 percent to 1,320 vehicles sold, there’s little else for Lincoln to celebrate. While the MKT SUV ticked up slightly with a 3.4 percent growth, the rest of Lincoln is still in the gutter. The MKX, MKS, and MKX are all down 13.8, 43, and 1.3 percent, respectively. The good news is that Lincoln’s newest models are the ones that are showing the most promise. Things could get a lot better with the recently announced $5 billion investment in the new “D6” architecture, though that won't come into play for a few more years.


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