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Ford Sales Up 10 Percent in July, SUV Growth Strong

Motor Trend logo Motor Trend 8/1/2014 Joseph Capparella
2014 Ford Escape front side© Provided by MotorTrend 2014 Ford Escape front side

Ford's total of 212,236 vehicles sold in July 2014 was a 9.6 percent increase over last year, and SUVs were a major contributor to this growth. Utilities were up 17.1 percent, compared to cars which were up 6.4 percent and trucks which grew 6.6 percent. The Escape and Explorer models did especially well this month, and the Lincoln MKC helped Ford's luxury brand post an increase as well. Overall, though, Ford still lags slightly behind in year-to-date sales, as sales through this time last year were 0.3 percent stronger than they are this year.


Winner: Ford Escape, 26,558 Units Sold, Up 18.9 Percent

The Ford Escape compact crossover was Ford’s second best-selling model this month after the F-Series pickup. Its total of 26,558 vehicles sold is the nameplate’s highest July total ever, and also represents an 18.9 percent increase over last year. The Escape is still behind the Fusion sedan in year-to-date sales, though, and is relatively flat compared with last year, as the Escape is up only 0.3 percent over its sales through July 2013.

Winner: Ford Explorer, Police Interceptor Utility, Up 31.8 and 64 Percent, Respectively

The three-row Ford Explorer crossover had a strong month, posting 16,797 sales for its best July since all the way back in 2005. That’s a 31.8 percent increase over July of last year, and the Explorer is also ahead in year-to-date sales by 3.5 percent. This growth is even more impressive if you consider the Explorer-based Police Interceptor Utility, which grew 64 percent this month and is now outselling the Taurus-based Police Interceptor Sedan by a factor of more than two to one.

Winner: Lincoln MKC, 1534 Units Sold

Without the addition of the new Lincoln MKC luxury crossover, Lincoln would have actually posted a significant sales loss compared with last year. Thanks to 1534 sales of the MKC, though, the entire Lincoln brand was up 13.6 percent. All other Lincoln models were down save for the Navigator which was essentially flat. So the MKC looks to be a saving grace for this luxury brand, and we only expect sales numbers to go up for this new crossover as inventory levels increase across the country.

Wait and See: Ford F-Series, 63,240 Units Sold, Up 4.6 Percent

This week, Ford dealers started taking orders for the redesigned 2015 Ford F-150. That didn’t slow down sales of the current model too much, as the pickup still managed to post 63,240 sales this month. That’s not much of an increase over last year at only 4.6 percent, but still beats crosstown rivals GM and Chrysler, which posted 59,585 and 37,699, with their truck lineups, respectively. We’re still interested to see how the launch of the new truck affects sales numbers, as Ford will be shutting down its production facility in order to retool for the new model set to arrive at dealerships by the end of the year.

Loser: Ford Edge, 8564 Units Sold, down 18.8 Percent

Bucking the trend among the growing Ford SUV lineup was the Edge, which decreased 18.8 percent compared with last year. It was one of only four Ford models overall to post a sales decrease this month, along with the Fiesta, Taurus, and Flex. This is to be expected, though, as the new 2015 Ford Edge is just around the corner. Look for sales of the outgoing model to peter out as we anticipate the launch of the redesigned crossover early next year.

Loser: Ford Taurus, 5587 Units Sold, Down 12.3 Percent

Ford’s car lineup didn’t grow nearly as much this month as its SUV lineup, and the full-size Ford Taurus sedan’s sagging sales definitely didn’t help the case. The Taurus decreased 12.3 percent down to 5587 sales, and it lags behind in its year-to-date sales numbers by 19.5 percent. It could be that the midsize Ford Fusion is stealing some Taurus sales, as that car grew 16.7 percent in July and is also ahead of its year-to-date sales numbers by 4.3 percent.


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