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Future BMW Models to Offer More Distinct Styling

Motor Trend logo Motor Trend 10/25/2014 Kelly Pleskot

BMW will offer more visual differentiation between the models in its lineup, according to a report from Autocar. Expect some big changes on BMW's next-generation of mainstream models.

“We want each and every model to have its own little world. We think that’s important in a market where we sell two million cars [BMW, Mini, Rolls-Royce] this year,” Karim Habib, BMW brand design director, told Autocar. “We need to maintain exclusivity, and if anything we will make them more separate."

The plan will involve updating the design language of its top cars, including the 1, 3, 5, and 7 Series. While each model will retain core elements of BMW design, like the double-kidney grille, each will offer its own look.

According to Habib, differentiation can be achieved with new headlamp technology. The redesigned 7 Series, which is expected to go on sale in 2016, will likely employ slim LED headlamps as its signature look. But style must be relevant to the individual car, as LED technology may be too pricey for less expensive models like the 3 Series.

2014 BMW 7 Series© Provided by MotorTrend 2014 BMW 7 Series

It is an interesting strategy, and one that could help BMW distance itself from past criticisms that it merely sells the same car in different sizes.

Source: Autocar

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