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Future Cadillac SUVs, Crossovers to Bear "XT" Name

Motor Trend logo Motor Trend 10/1/2014 Kelly Pleskot

Remember when Infiniti renamed its sedans under the "Q" label and its SUVs under the "QX" designation? Cadillac is now essentially doing the same thing, adopting a "CT" naming scheme for its future cars and an "XT" label for its future SUVs.

Cadillac hinted at an entirely new nomenclature last week when it announced the all-new CT6 flagship sedan. At the time, GM said this new sedan would usher in some type of new naming system. Now, Cadillac Chief Marketing Officer Uwe Ellinghaus has told Forbes that each "CT" or "XT" label will be followed by a number that indicates the size of the vehicle. Presumably the larger the car, the higher the number.

The names will not apply to existing models in the lineup, but to models that are new or redesigned, a Cadillac rep confirmed to us. Cadillac says the new naming system will give the public a better idea of how each vehicle is positioned within the entire lineup. This move is also part of a larger plan to reshape the Cadillac brand to better compete against BMW and Mercedes-Benz. Just last month, Cadillac announced it would branch off as a separate business unit of General Motors and would establish its new headquarters in New York.

2015 Cadillac SRX© Provided by MotorTrend 2015 Cadillac SRX

The fact that Infiniti and Cadillac are adopting similar naming schemes may not be so coincidental. Newly appointed Cadillac president Johan de Nysschen just arrived from Infiniti a short while ago to take the helm at the storied luxury brand. But according to Cadillac, this type of name structuring isn't new to the world. "So many other brands have done that sort of thing, across industries," Cadillac marketing boss Uwe Ellinghaus told Forbes.

Cadillac tells us it may be awhile before we see this new naming scheme on future vehicles. Considering Cadillac only has two SUVs -- the SRX and the Escalade -- the brand would have to expand its lineup before the XT convention would prove worthwhile. However, Cadillac told us don't expect the Escalade name to change, considering it’s a full-size, non-crossover SUV in its own category.

Source: Forbes

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