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GM October Sales Flat with 0.2 Percent Increase, Trucks Gain Ground

Motor Trend logo Motor Trend 11/3/2014 Joseph Capparella

General Motors’ October 2014 sales were essentially flat compared with last year, posting just a 0.2 percent improvement to 226,819 units moved in total. Still, the slight increase was enough to give GM its best October sales since 2007. This includes a 6 percent bump in fleet sales, meaning that total retail sales of 175,110 for the month were actually down 1.5 percent. Of the four brands, Buick gained 6.5 percent, Cadillac declined 8 percent, and Chevrolet and GMC were flat with a 0.5 percent increase and a 0.8 percent decrease, respectively.

Winner: Chevrolet Silverado, GMC Sierra, Up 10.1 and 12.5 Percent, Respectively

GM’s half-ton trucks made big gains this month, with the Silverado up 10.1 percent to 46,966 and the Sierra gaining 12.5 percent to 18,564. This was enough to dethrone the Ford F-Series, which sold 63,410 units to the GM trucks’ 65,530. To be fair, the Ford was hampered by a model changeover that forced the factory to idle, but GM is still gaining ground in year-to-date sales as Ford transitions, with the Silverado and Sierra making up 594,972 sales so far in 2014 to the Ford’s 620,447 units.

2015 GMC Sierra 1500 Elevation Edition© Provided by MotorTrend 2015 GMC Sierra 1500 Elevation Edition

Winner: Buick Encore, 4,780 Units Sold, Up 32.7 Percent

This compact crossover’s popularity continues to soar, as the Encore was the best-selling Buick in October, beating the Enclave by 53 units. Its sales total of 4,780 units represented a 32.7 percent increase, and even more impressively, the Encore’s year-to-date sales are up 55.3 percent. We’ll see if Chevrolet can capitalize on some of this success when its own version of the Encore, the 2015 Chevrolet Trax, goes on sale next year.

Winner: Chevrolet Cruze, 24,289 Units Sold, Up 51 Percent

October was a strong month for Chevrolet’s compact car, with the Cruze gaining 51 percent to post a sales total of 24,289. That made it the second best-selling GM vehicle overall behind the Silverado, and the Cruze also barely beat the Honda Civic’s October total of 24,154 units.

Wait and See: Cadillac CTS, 3,096 Units Sold, Up 49.3 Percent

The Cadillac CTS had its strongest sales month in a while, posting over 3,000 sales for the first time since April. Its increase of 49 percent compared with last year was the strongest among all Cadillac models, but still wasn’t enough to save Cadillac from an 8 percent decrease overall. We’ll see if it can keep this momentum going through the rest of the year, as the CTS’ year-to-date sales are still lagging behind last year’s by 1.8 percent despite the luxury sedan’s well-received redesign.

Loser: Chevrolet Malibu, 11,131 Units Sold, Down 29.3 Percent

The Chevrolet Malibu is simply not in the mix when it comes to the midsize sedan sales race, as its October total of 11,131 was a 29.3 percent decrease from last year and lags far behind segment leaders like the Honda Accord (27,128) and Ford Fusion (22,846) in this month’s sales. The Malibu is also behind in year-to-date sales by 6.4 percent compared with this time last year.

Loser: Chevrolet Volt, 1,439 Units Sold, Down 28.8 Percent

The Volt plug-in continues to lose steam as we near the arrival of the next-generation model due at the 2015 Detroit auto show. October sales were down 28.8 percent, and year-to-date numbers are down 14.9 percent as well. Meanwhile, other alternative-fuel competitors continue to grow, with the all-electric Nissan Leaf up 35 percent in year-to-date sales to 24,411 compared with the Volt’s 15,979 total through October.


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