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GM Outlines Plan for Improved Tech, More Products

Motor Trend logo Motor Trend 10/2/2014 Kelly Pleskot
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After a tumultuous several months for General Motors, the company today announced a long-term plan aimed at increasing earnings and gaining lifelong customers. Much of the plan focuses on improving technology and increasing the company's global presence.

Cadillac will be the company's major focus as it tries to carve out a clear identity for the brand. Along with moving the brand's headquarters to New York, GM hopes to introduce four new Cadillac vehicles in North America in 2015, including the CT6 flagship. The 2017 Cadillac CTS will see the launch of vehicle-to-vehicle connectivity, which will allow cars to exchange speed and location information to improve safety.

A wide variety of other technologies will make their way to all types of GM vehicles in the coming years. The company will launch Super Cruise, a semi-autonomous driving system that allows drivers to take their hands off the wheel for an extended period of time. It is also rolling out lightweight car designs that use 20 percent fewer parts and is currently putting 4G LTE high-speed mobile broadband technology on a wide variety of models.

GM said it will invest $14 billion in China starting this year through 2018 to build five new manufacturing plants. It is targeting sales of almost 5 million vehicles per year in the world's largest auto market, and will launch 60 -- yes 60 -- new or refreshed vehicles here over the next four years. Nine new Cadillac models will arrive in this market during the next five years.

The company reaffirmed financial targets it had previously announced. Europe has been a money pit for GM recently, but the company expects to return to profitability here by 2016. In North America, GM hopes to achieve a 10 percent margin in 2016.

Source: General Motors

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