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GM Re-Registers Velite Name With U.S. Trademark Office

Motor Trend logo Motor Trend 12/1/2014 Alex Nishimoto

GM has renewed its trademark application for the Velite name, GM Authority reports. The filing was first submitted back in 2011, and this is the fifth extension granted by the U.S. Patent and Trademark Office. The name was originally used on a rear-drive two-door Buick concept from 2004.

The application shows that the name would be used for "motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof." That doesn't really tell us anything other than the name is being reserved for a vehicle of some sort. The question is, which one?

Buick Velite Concept© Provided by MotorTrend Buick Velite Concept

The 2004 Buick Velite concept was a two-door convertible based on GM's full-size, rear-drive Zeta platform, which underpins the current Chevrolet Camaro and SS sedan. That platform is on its way out, with Zeta-based models like the Camaro set to move to the newer Alpha architecture. The name could be used for the Opel Cascada convertible, which we've heard might be coming to the U.S. as a Buick model. The Euro-market Cascada is a two-door convertible based on GM's Delta II platform, which is shared with the Buick Verano and Chevrolet Cruze. Earlier this year, Opel registered the Cascada name with the U.S. Patent and Trademark Office, so perhaps GM is keeping its options open.

GM can only file six extensions, and each one lasts just six months. That means the automaker has roughly a year to use the Velite name on a real-world product.

What do you think GM has in store for the Buick Velite name? Tell us in the comments below.

Source: GM Authority


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