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GM Still Pushing Cadillac in Europe Despite Slow Sales

Motor Trend logo Motor Trend 6/27/2014 Jason Udy

Despite GM’s struggle to make inroads in Europe with Cadillac, the automaker hasn't given up trying to peddle its premium brand across the pond. The news comes from Dan Ammann, president of GM, in an interview with Autocar.

2014 Cadillac ATS© Provided by MotorTrend 2014 Cadillac ATS

"Clearly our number one priorities are the U.S. and China, but in the longer term there is a role for Cadillac [in Europe]," Ammann told Autocar. "Is Cadillac going to be a volume contender [in Europe]? Probably not. And we're not going to try and 'out-German' the Germans -- but we do want it to be a success."

At the Geneva auto show earlier this year, Cadillac said it would bring the compact ATS sedan and full-size Escalade SUV to Europe, even though large vehicles don’t sell well in Europe. While Cadillac has struggled in Europe, newer product has helped the brand gain traction in the U.S. as well as China.

In order to effectively compete in Europe, Cadillac will also need a longitudinal turbodiesel to compete with Audi, BMW, Jaguar, and Mercedes-Benz.

Source: Autocar


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