You are using an older browser version. Please use a supported version for the best MSN experience.

Infiniti Looking to Trademark Eau Rouge Name, May Pay Royalties

Motor Trend logo Motor Trend 9/6/2014 Karla Sanchez

All signs have been pointing to a production version of the Infiniti Q50 Eau Rouge, but if the 560-hp car does indeed make it to production, the Japanese luxury brand may have to fork over extra cash just to use the storied name.

An application to use the Eau Rouge designation has been filed with the U.S. trademark office, and if approved, Bloomberg reports that Belgium's Spa-Francorchamps circuit has the right to file a complaint. That's because Infiniti has openly talked about the special Q50 being named after the circuit's world-famous corner, which was specifically chosen as the name since it speaks to the sedan's impressive performance. Developed as part of the automaker's partnership with the Red Bull Racing F1 team, the Q50 Eau Rouge underwent a number of performance enhancements, with four-time F1 world champ Sebastian Vettel giving his input on the car's performance. Underneath the hood, the Eau Rouge boasts GT-R-like power by way of Godzilla's VR38DETT engine, mated to a seven-speed transmission. Infiniti Q50 Eau Rouge in Hong Kong© Provided by MotorTrend Infiniti Q50 Eau Rouge in Hong Kong

Should the circuit have a problem with the sedan using its name, the Japanese brand may have to compensate the circuit for every Q50 Eau Rouge sold. This is uncommon, as the news outlet reports that GM had to pay the Sports Car Club of America $5 for every Pontiac Firebird Trans Am it sold, since the "Trans Am" part was taken from the racing series the club founded. Since the Eau Rouge is rumored to cost $100,000, we wouldn't be surprised if the circuit receives a larger chunk from each all-wheel-drive super sedan sold. Infiniti Q50 Eau Rouge in Hong Kong© Provided by MotorTrend Infiniti Q50 Eau Rouge in Hong Kong

Although it seems very likely we'll be seeing the Eau Rouge, an Infiniti spokesman told Bloomberg that the company doesn't yet know if the car is going to be built, let alone if it will use the name. The spokesman also said that he hasn't been made aware of any type of objections from the circuit, so here's hoping all things work out and Infiniti brings us the highly sought-after Q50 Eau Rouge sometime soon.

Source: Bloomberg

Infiniti Q50 Eau Rouge in Hong Kong© Provided by MotorTrend Infiniti Q50 Eau Rouge in Hong Kong
AdChoices
AdChoices

More from Motor Trend

Loading...

image beaconimage beaconimage beacon