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Jeep Secures Deal to Produce Vehicles in China

Motor Trend logo Motor Trend 4/21/2014 Erick Ayapana
Jeep Wrangler Sundancer Design Concept© Provided by MotorTrend Jeep Wrangler Sundancer Design Concept

Chrysler Group CEO Sergio Marchionne is a man with a lot on his plate and among his many ambitious plans is to starting building Jeeps in China. Now, after months of negotiations and delays, Jeep has secured a deal with its partner Guangzhou Automobile Group to produce Jeeps in China, with production slated to begin as soon as late next year. Jeep points out these Chinese-built vehicles will only be sold in China.

While details still need to be finalized, Jeep did say in a statement that the company is also discussing the “consideration of a Jeep model uniquely designed for China. Jeep said three vehicles are planned for production. Jeep brand CEO Mike Manley recently said the Cherokee and new Renegade were among the top candidates for production and it’s likely the Wrangler will be the third. Jeep showed off four concepts at the Beijing auto show, including the sharp-looking Wrangler Sundancer Design concept that featured gold-painted accents, bronze paint, and hand-sewn stitching.

Many automakers including Jeep have had to deal with a number of obstacles including high tariffs in order to export and sell vehicles in China. The tariffs, however, reportedly ended when they weren’t renewed by the country’s commerce ministry didn’t renew the tariff. Regardless, Jeep still considers manufacturing in China as cost-effective plan to expand the brand’s market share in the country.

Source: Jeep


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