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Lincoln Design Boss Wants No “Visual Connection” With Ford

Motor Trend logo Motor Trend 1/6/2015 Erick Ayapana
2015 Lincoln MKC© Provided by MotorTrend 2015 Lincoln MKC

Lincoln is on a fast track to reinvent itself and, not surprisingly, design will play a key role in the brand’s future plans. Moray Callum, design chief for both Ford and Lincoln, said as much during a Q&A session with Automotive News.

When the discussion shifted to luxury brands based on mass-market platforms (like Ford and Lincoln, and Nissan and Infiniti) and their tendency to look alike, Callum responded with Lincoln's solution to the problem.

“I don’t think there should be a visual connection between Lincoln and Ford,” Callum told Automotive News. “With some of the other companies it looks like the designs are coming out of the same studios. That’s why we have a separate Lincoln studio, so there’s no cross-pollination.”

He admitted that Ford and Lincoln previously had issues with looking too much alike. However, Callum says that recent products like the MKC crossover and the MKZ sedan look unique, sharing no sheet metal with their Ford counterparts.

Callum’s commitment to evolving Lincoln’s design comes just months after Ford announced it will invest at least $5 billion to rejuvenate the luxury brand. Among the many plans for Lincoln is a new D6 architecture, a modular platform that will reportedly support front-, rear-, and all-wheel drive layouts. The MKZ’s successor could be the first vehicle to ride on the new D6 platform, which is slated to arrive as soon as 2019.

Lincoln Design Boss Wants No “Visual Connection” With Ford

Lincoln’s ongoing recovery has resulted in sales growth. The brand had a relatively good 2014, with sales up 15.6 percent compared to the previous year.

Source: Automotive News (Subscription required)

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