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Mazda Partners With Xbox Again for Miata Design Contest

Motor Trend logo Motor Trend 12/8/2014 Alex Nishimoto
Mazda Partners With Xbox Again for Miata Design Contest

Mazda is partnering with Microsoft's Xbox video game system once again, this time to promote the 2016 Mazda MX-5 Miata. The Japanese automaker is giving Xbox owners a chance to explore the new Miata inside and out in the upcoming "Forza Horizon 2" open-world racing game. In addition, a contest that will allow gamers to design a unique livery for the first-gen Miata has been launched.

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The 2016 Mazda MX-5 interactive experience will be available through a Mazda-branded hub on both Xbox One and Xbox 360 consoles. The design contest, which is live now through January 4, 2015, tasks players with designing a unique livery for the NA-chassis 1994 Mazda MX-5, which is available in-game. Mazda will fly two finalists out to the 2015 South by Southwest technology conference in Austin, Tex., for a design showdown. The winner will receive a 55-inch curved TV, home audio system, Xbox One Kinect console, and a MadCatz racing wheel valued as $3499. The winning design will also be featured in Forza Horizon 2, where it will be available as a free download for all players.

The submissions will be evaluated by a panel of judges comprised of representatives from Microsoft, Mazda, and Forza developer Turn 10 Studios, which will select five potential semi-finalists. Entries will be judged based on originality, aesthetic design, and technical proficiency. From there, entries will be further narrowed down to just two through online voting. At SXSW, a winner will be determined by special judges Mazda design director Derek Jenkins, Xbox Live's Major Nelson, and Forest Byrd of YouTube channel TC9700Gaming. Players must use the in-game design tools to customize their Miata, and save their creation under the name "MX5contest" before uploading it to the Forza Horizon 2 storefront.

Mazda MX 5 Livery Design Contest for Xbox© Provided by MotorTrend Mazda MX 5 Livery Design Contest for Xbox

Mazda previously worked with Xbox when it revealed the third-generation Mazda3 live on the Xbox 360 last year. The global unveiling was accompanied by a performance by the band Metric, which was also streamed over Xbox Live.

Source: Mazda

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