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Mercedes-AMG Buys 25 Percent Share in MV Agusta

Motor Trend logo Motor Trend 10/31/2014 Jake Holmes
Mercedes AMG GT S And MV Agusta F3 800 Ago© Provided by MotorTrend Mercedes AMG GT S And MV Agusta F3 800 Ago

German automaker Mercedes-AMG is buying a 25-percent share in motorcycle manufacturer MV Agusta, as the two companies form a "long-term partnership." The goal of the deal, which is expected to receive regulatory approval by the end of November, is for Mercedes-AMG to expand its offering of high-performance vehicles for enthusiasts.

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Under the deal, of which the cost has not been disclosed, Mercedes-AMG will appoint a member to MV Agusta's board of directors and the two will cooperate on marketing and sales efforts -- rather than engineering or development of new models. In a statement, Mercedes-AMG chief Tobias Moers said, "The cooperation with MV Agusta also underscores the importance of AMG as the sports-car and high-performance brand of Mercedes-Benz Cars. The partnership provides us with an entry into a world of additional high-performance enthusiasts."

MV Agusta was founded in 1945 and currently employs 260 people in Italy to build three- and four-cylinder motorcycles, including high-end superbikes like the €23,990 ($30,000) 148-hp, F3 800 Ago pictured here.

"MV Agusta and Mercedes-AMG are a perfect brand fit: Two complementary companies that stand for design, high performance and excellence," MV Agusta CEO Giovanni Castiglioni said in a statement.

Mercedes-AMG isn't the first German automaker to take an interest in an Italian motorcycle manufacturer. Two years, Audi bought Ducati, bringing the company into the Volkswagen Group empire. As a result of that tie-up, Volkswagen was able to use a Ducati engine for its wild XL Sport concept at this year's Paris auto show.

Source: Mercedes-AMG

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