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Mercedes Still Considering Bringing New Pickup Truck to U.S.

Motor Trend logo Motor Trend 4/6/2015 Erick Ayapana

The upcoming Mercedes-Benz pickup truck is set to arrive in 2020, and while it’s been confirmed for Europe, South America, Australia, and South Africa, the automaker still hasn’t ruled out the U.S.

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In fact, Mercedes will spend most of the year deciding if it makes sense to sell the pickup truck in the U.S. before making a final decision by December 31.

In an interview with Automotive News at last week’s New York auto show, Mercedes-Benz USA CEO Steve Cannon said his team will assess the market and make its case to the folks in Stuttgart. “If that leads to us saying ‘green light,’ then we will bring it,” Cannon said.

While the pickup will be sold as a work truck outside of the U.S., Americans would get a luxury passenger truck version, catering to the growing demand for fancy, high-content trucks.

Mercedes Benz Vans Pickup Truck Sketch Front Three Quarter© Provided by MotorTrend Mercedes Benz Vans Pickup Truck Sketch Front Three Quarter

“Not every pickup in the U.S. is going to job sites," Cannon told AN. "You realize this is not a demographic that is showing up with their work boots on job sites. Those sales are taken care of by the domestics."

Indeed, Ford and GM both have expensive trucks in their arsenal. The top-spec 2015 Ford F-150 Platinum, for example, starts at $52,545 and includes luxuries like heated and cooled leather seats, ambient lighting, LED headlights, and navigation. That puts it in the same price point as the U.S.-built Mercedes-Benz ML350 crossover (soon to be GLE), which starts at $49,225.

Not much else is known about the truck. Rumors suggest that it could share platforms with the Nissan Navara and would be yet another product to come out of the partnership between Daimler and Renault-Nissan.

Cannon suggests the truck would need enough power to tow a boat, and Benz currently offers at least two diesel powertrains for the 2015 Sprinter van that could fit the bill -- a 2.1-liter turbodiesel I-4 (161 hp and 266 lb-ft of torque) and a 3.0-liter turbodiesel V-6 (188 hp and 325 lb-ft).

The truck’s sales volume would be a relatively large 10,000 units per year and it would be offered through Benz’s entire U.S. dealership network. “This is the largest pickup market in the world,” Cannon told AN. “We would not go through this exercise for 1000 [pickups].”

Should the Mercedes-Benz midsize pickup come to our shores? Share your thoughts in the comments below.

Source: Automotive News (Subscription required)

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