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Mustang and Empire State Building: Revisiting The Romance

Motor Trend logo Motor Trend 3/25/2014 Scott Burgess

For most people, those who don’t remember the past are doomed to repeat it. For marketing people, remembering the past means you can (and probably should) repeat it.

Ford will once again chop up a Mustang, load it into elevators and then haul it up 86 floors to the observation deck of the Empire State Building to celebrate the next generation Mustang and its 50th birthday the same week of the New York Auto Show in the city that gave birth to the original pony car. MotorTrend Image© Provided by MotorTrend MotorTrend Image

The celebration continues the all-things Mustang celebration at The Blue Oval, as the 2015 Mustang isn’t scheduled to arrive until the end of this year. However, there will be plenty of events along the way, including this “once every 50 years” kind of publicity.

As part of now well-known lore, the original Mustang debuted with great fanfare in New York City at the World’s Fair on April 17, 1964. It took off faster than a P-51, topping a million vehicle sales within two years. It has continued to be one of the most recognizable vehicles for Ford, selling 9 million vehicles in 50 years.

“New York is one of the greatest cities in the world, and it’s the place where the Ford Mustang story began 50 years ago,” said Mark Fields, Ford chief operating officer in a news release.

That Mustang back then was 7 inches shorter and 4 inches narrower than the newest Mustang, though engineers will not have any problem cutting it up to put onto the roof. Ford did not say if the rooftop Mustang will have the 5.0L V8, 3.7L V6 or all-new 2.3L turbocharged four-cylinder Ecoboost engine – or if it will have an engine at all. In any case, once all of the pieces are in place, Ford says engineers will have six hours to assemble the car before the public can see it.

It will be available for public viewing on April 16 and 17. We don’t know if Jimmy Fallon will attempt to photo bomb the Mustang but we are not counting that out.

Source: Ford

1966 Ford Mustang Taking It Apart Empire State Building© Provided by MotorTrend 1966 Ford Mustang Taking It Apart Empire State Building

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