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Official: Cadillac Moving Global Headquarters to New York by 2015

Motor Trend logo Motor Trend 9/23/2014 Alex Nishimoto

Rumors of Cadillac's move to New York were confirmed by the automaker today, which announced that the flagship brand will relocate its headquarters to the Big Apple by 2015 to establish a "separate business unit."

GM says Cadillac's move will allow the brand to focus on growing in the luxury market.

“With the relentless upward repositioning of successive new-generation Cadillac products, the next logical step is to provide Cadillac more freedom to cultivate the brand in pursuit of further global growth,” said GM President Dan Ammann in a release. 2015 Cadillac CTS© Provided by MotorTrend 2015 Cadillac CTS

Newly appointed Cadillac president, and former Infiniti boss, Johan de Nysschen will be responsible for the brand's operational performance, and will lead Cadillac's leadership council.

“We are very proud of our Detroit roots and heritage, and the majority of the Cadillac workforce will remain in Michigan," de Nysschen said. "But there is no city in the world where the inhabitants are more immersed in a premium lifestyle than in New York. Establishing our new global headquarters in Soho places Cadillac at the epicenter of sophisticated living. It allows our team to share experiences with premium-brand consumers and develop attitudes in common with our audience." 2015 Cadillac CTS© Provided by MotorTrend 2015 Cadillac CTS

Official: Cadillac Moving Global Headquarters to New York by 2015

Though the global headquarters is moving to New York, Cadillac's technical and product development teams will stay behind in Michigan. Manufacturing and assembly operations are also unaffected by the move. Cadillac is still deciding which staffs should be relocated. So far, just management and marketing teams are slated to make the move. The headquarters will include modern loft offices as well as a brand space to host events. 2015 Cadillac CTS© Provided by MotorTrend 2015 Cadillac CTS

The new global headquarters is only the latest move toward repositioning Cadillac as a genuinely premium brand. Earlier this month, de Nysschen said he had no plans to lower prices in order to counter slow sales, believing that would-be Mercedes-Benz and BMW customers will eventually see Cadillac as a legitimate alternative.

Source: Cadillac

2015 Cadillac ATS© Provided by MotorTrend 2015 Cadillac ATS
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