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Official: GM to Stick With Chevrolet Bolt Name for Upcoming EV Hatch

Motor Trend logo Motor Trend 4/16/2015 Jason Udy

Shortly after the Chevrolet Bolt EV was revealed at the Detroit auto show in January, the name came under criticism because some thought customers may confuse the name with that of the Chevrolet Volt PHEV sedan. Now, the automaker has confirmed that the Bolt name is here to stay for the production version of the 200-mile-range EV.

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“Since unveiling the Bolt EV three months ago, the name has quickly become associated with Chevrolet,” the company told The Detroit News in an email. “Therefore, we will use the name when the vehicle goes into production. The Bolt EV is a significant statement of Chevrolet’s commitment to electrification and the name suits this game-changing electric vehicle designed for attainability, not exclusivity.”

2015 Chevrolet Bolt EV Concept© Provided by MotorTrend 2015 Chevrolet Bolt EV Concept

The month following its reveal, GM confirmed at the Chicago show that the Chevrolet Bolt EV would be built at the automaker’s Orion Assembly Plant in Orion Township, Mich. Around the same time we reported that GM North American president Alan Batey said, “Some people think [the Bolt name is] confusing” and that the decision “could go either way.” He went on to say that "People are having some fun with it. It is generating awareness, which is good. It's so conversational."

Official: GM to Stick With Chevrolet Bolt Name for Upcoming EV Hatch

GM made the final decision within the past month, Chevrolet spokesman Michael Alban told The Detroit News in an email saying that after checking with dealers and customers it confirmed the company's “belief that the name is a good fit and the association with Volt was seen as a positive.”

While GM hasn’t announced when the Chevrolet Bolt EV will begin production, earlier reports suggest production will begin late 2016 and the electric vehicle will go on sale in 2017. GM plans to build around 30,000 units per year. Pricing for the Bolt EV is expected to start around $30,000 after a $7,500 federal tax credit. GM is investing $160 million in the Orion plant, which also builds the Chevrolet Sonic and Buick Verano, as well as another $40 million in the Pontiac Metal Center.

Source: The Detroit News

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