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Opel to Build New Buick in Germany, Could it be the Buick Adam?

Motor Trend logo Motor Trend 3/28/2014 Christian Seabaugh
Opel to Build New Buick in Germany, Could it be the Buick Adam?

Buick's North American lineup is getting another model courtesy of GM's German arm Opel. Opel just announced that GM has made a 245-million-euro (roughly $337.1 million) investment in one of its German plants, which will build two new models, including one destined to be sold as a Buick here in the U.S.

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GM's investment in Opel's Ruesselsheim plant was designed to not only make better use of the factory, but also return Opel to profitability. Ruesselsheim, which currently produces the Opel Insignia and the Opel Astra hatchback and is slated to produce the Zafira Tourer C minivan next year, will get two new models, including a new variant of the Insignia.The other model is a mystery future Buick, details of which will not be announced until the end of the year "due to competitive reasons." So what new Buick could we be getting?

A variant of the Insignia, which is already sold here as the Buick Regal, could be a possibility. A Buick Regal wagon (Regal Roadmaster, if you will) would be welcomed with open arms by auto journalists, but probably not the general public. A Buick Astra hatchback also seems rather unlikely, with that space taken by the related Buick Verano here in the U.S. Offering a Buick Zafira Tourer C as a return of the Buick Terraza seems about as likely as the Buffalo Sabres winning the Stanley Cup (or the Bills winning the Super Bowl, choose your own metaphor).

Opel Adam S© Provided by MotorTrend Opel Adam S The Opel that'd make the most sense in Buick's lineup would be the Opel Adam city car. Named for Opel founder Adam Opel, the Adam is a fashionable little city car designed to compete with the likes of the Fiat 500. Though "Buick David" doesn't quite have the same ring to it, the Buick Adam could be just what Buick needs to get young American buyers into the fold -- in fact, Buick's already counting on it bringing more young Chinese buyers into its showrooms, as the Buick Adam has already been confirmed for the Chinese market. Despite the fact that the Adam is currently produced elsewhere in Germany, Opel could conceivably add capacity for North America at Ruesselsheim. The Buick Adam could also be the perfect vehicle for GM to introduce its new line of small Ecotec engines to North America.

While GM is currently keeping its hand close, whatever the new Buick-badged Opel will be announced by the end of the year, and reach the U.S. in the second-half of the decade.

Source: Opel

Opel Adam S Prototype© Provided by MotorTrend Opel Adam S Prototype
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