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Poll: 84 Percent of American Drivers Prefer AM/FM Radio to CDs, Bluetooth

Motor Trend logo Motor Trend 4/15/2015 Jake Holmes

Despite the increasing proliferation of high-tech infotainment systems in cars of all types and prices, few drivers have given up on traditional radio. According to a new Ipsos study, the majority of American drivers said they listen to AM and FM radio more than any other type of music in the car. Moreover, the majority of drivers said that the lack of an AM/FM radio would be a deal-breaker when buying a new car.

Research

In the survey, 84 percent of drivers said they still listen to AM/FM radio when driving, with 62 percent saying they do so every day. That's not to say drivers have abandoned spinning silver discs, however, as 64 percent of respondents told Ipsos they still listen to CDs in their cars. Of those respondents, the average driver has 10.5 CDs in the car at any given time. However, they're not exactly the latest hits: Ipsos found that 68 percent of respondents haven't purchased a new CD in the past year, and that most drivers plan to start using streaming music websites instead of buying more CDs.

2016 Acura ILX A Spec Radio© Provided by MotorTrend 2016 Acura ILX A Spec Radio

"Despite all the technological advances we’ve made when it comes to digital listening, the vast majority of Americans still prefer AM/FM radio overall and especially expect it to be a part of their cars," Ipsos MediaCT vice president Thomas Spinelli said in a statement. "In fact, virtually all said they wouldn’t buy a car without a radio."

Ipsos also found that among American drivers have switched to internet streaming services to listen to music in the car, only one-third of them actually pay for the services versus using free versions. Eighty percent said they don't plan to pay for premium streaming music services in the future.

Source: Ipsos

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