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Porsche Wants to Ramp Up Supply of Macan Crossovers to U.S.

Motor Trend logo Motor Trend 1/26/2015 Kelly Pleskot

The Macan midsize crossover has been selling like hotcakes ever since its release last May, but Porsche has had a hard time keeping up with all the demand. To remedy the situation, Porsche is working to increase supplies of the Macan to U.S. dealers this year.

According to a report from Automotive News, customers are waiting six months or more for a new Macan. Joe Lawrence, COO of Porsche Cars North America, said there is a push to get Macans into consumers' hands more quickly, but that no increase in allocation for the U.S. market has been confirmed. The primary reason behind the delay is factory constraints, compounded by a large demand for the car worldwide.

Porsche Wants to Ramp Up Supply of Macan Crossovers to U.S.

Porsche sold 7241 Macans during the seven months it was on sale last year, putting it behind the Cayenne, 911/918, and Boxster/Cayman, but ahead of the Panamera for the entire year of 2014. A full year of sales for the model should help the company meet its goal of delivering more than 50,000 vehicles in the U.S. this year, three years earlier than its original 2018 deadline.

2015 Porsche Macan Turbo© Provided by MotorTrend 2015 Porsche Macan Turbo

Even if Porsche doesn't increase allocation for the new model, it's not resting on its laurels. Porsche may have discouraged dealerships from using live tigers to promote the Macan, but a diesel-powered version expected by the end of this year should drum up even more attention for the crossover.

Source: Automotive News (Subscription Required)


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