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Ram Boss Rules Out Midsize Pickup Due to Cost, Fuel Economy

Motor Trend logo Motor Trend 4/6/2015 Karla Sanchez

It looks like we won’t be seeing a midsize Ram pickup joining the ranks of the Chevrolet Colorado and Toyota Tacoma anytime soon. According to Ram brand boss Bob Hegbloom, such a vehicle would just end up costing too much money.


With the full-size Ram 1500 EcoDiesel already achieving 29 mpg on the highway, a fuel-efficient mid-size Ram truck would have to achieve even better numbers, Hegbloom told Automotive News. While using a small diesel engine to achieve such excellent fuel economy numbers could work, it wouldn’t work in terms of pricing. "If full-size now is pushing 30 [mpg], you're going to expect a midsize to be at least at 35," he said. "You're also going to expect it to be significantly less expensive. But to bring the technology in to deliver on 35 mpg, then you're going to raise the price." MotorTrend Image© Provided by MotorTrend MotorTrend Image

Raising the price would defeat some of the purpose of buying a midsize truck over a full-size, since most customers opt for the smaller pickup in an effort to save some cash. While diesel variants of the 2015 Chevrolet Colorado and GMC Canyon are set to arrive sometime this year, no information on performance, fuel economy, or price points has been released.

Ram Boss Rules Out Midsize Pickup Due to Cost, Fuel Economy

Until the Cummins-powered Nissan Titan arrives, the Ram EcoDiesel is the only light-duty diesel truck on the market, and it’s been quite popular. Chrysler Group increased production at the two plants that produce the Ram 1500 EcoDiesel, which received 8000 orders within the first three days of its availability. The truck is powered by a 3.0-liter turbocharged diesel engine that delivers 240 hp and 420 lb-ft of torque, and this engine is mated to a TorqueFlite eight-speed automatic transmission. The diesel-powered truck starts at $26,605, so a midsize Ram pickup would have to cost considerably less, and Hegbloom doesn’t see that happening.

Source: Automotive News (Subscription required)

2015 Ram 1500 EcoDiesel HFE© Provided by MotorTrend 2015 Ram 1500 EcoDiesel HFE

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