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Report: Toyota to Drop a Slew of New Cars Ahead of 2020 Tokyo Olympics

Motor Trend logo Motor Trend 8/25/2015 Kelly Pleskot

Toyota, the official automotive sponsor of the Olympics for the next several years, will launch a slew of new models leading up to the 2020 Tokyo games. New fuel-cell vehicles will debut just in time to transport athletes to the events, while at the same time boosting the automaker's reputation for innovation on a global stage.

Research

To capitalize on the attention, Toyota will produce at least eight vehicles, and likely more. For one, expect to see a fuel-cell version of the new Lexus LS sedan by 2018, reports Automotive News via Japan's Best Car magazine. The model is expected to gain more emotional styling to better represent the top sedan in the Toyota lineup. Also look for hydrogen versions of the Toyota Crown sedan and possibly the Estima minivan, neither of which is sold in the U.S. MotorTrend Image© Provided by MotorTrend MotorTrend Image

The Olympic Games have long preferred to use green, zero-emission cars at their events so as not to exasperate air quality concerns around the world. That's why we just might see the Mirai fuel-cell sedan prominently displayed, and likely the fourth-generation Prius. Although it's not a fuel-cell, Toyota will launch a revamped Toyota Century right on cue with a downsized V-8 hybrid drivetrain, as well as redesigned hybrid versions of the Noah, Voxy, Alphard, and Vellfire vans. The JPN Taxi Concept, first seen at the 2013 Tokyo Motor Show, will come to life by the time the Olympic games roll around. MotorTrend Image© Provided by MotorTrend MotorTrend Image

Other than green cars, Toyota will also show off its autonomous vehicle and other unique mobility solutions. Toyota's i-Road leaning city car and Winglet two-wheeler will likely be used by security personnel at the 2020 Olympics.

In March, Toyota signed a 10-year Olympic sponsorship deal that runs through the 2024 season. Although Toyota has declined to comment on the product deluge, the automaker says the 2020 Olympics will serve as a "mental and philosophical milestone" for the entire company.

Source: Automotive News (Subscription Required) 2015 Lexus LS 460 F Sport© Provided by MotorTrend 2015 Lexus LS 460 F Sport

Toyota JPN Taxi concept© Provided by MotorTrend Toyota JPN Taxi concept
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