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Report: Volkswagen to Add 100 Dealerships Across the U.S.

Motor Trend logo Motor Trend 1/12/2015 Kelly Pleskot

After two years of slumping sales in the U.S., Volkswagen is looking for a revival. Now that the company has outlined plans for new products, its next goal is to add 100 dealerships across the nation by 2018.

The dealerships, to be opened in areas where there is a low VW presence, will complement a slew of new Volkswagen products arriving in the next few years. A brand new crossover will debut in the first quarter of 2017, followed shortly by a long-wheelbase Tiguan. Big ticket items like the redesigned Jetta and Passat arrive in dealerships by late 2017 and 2018 respectively.

2014 Volkswagen Passat 1 8L SEL© Provided by MotorTrend 2014 Volkswagen Passat 1 8L SEL

Volkswagen currently only has 650 dealerships in the U.S., a drop in the pond compared to other automakers. According to a report from Automotive News, many VW dealers are struggling from slow sales after investing millions of dollars in their stores, all in preparation for helping VW achieve its 800,000 sales target by 2018.

“The U.S. market now is a key focus of the Volkswagen Group," Volkswagen of America CEO Michael Horn said, reports Automotive News. "It’s the most important market for us to get our further growth.”

Along with new dealerships, the new CEO has taken other steps to revive the VW brand in the U.S. Starting with the new Passat, the automaker has committed to redesigning its products every five years, instead of every seven years like it has in the past. The brand is also expanding its Chattanooga, Tenn. plant to include a new engineering and development center with 200 workers. On top of this, VW has authorized a board committee to make key decisions locally, further strengthening VW's reliance on the American market.

Source: Automotive News (Subscription Required)

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