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Rolls-Royce Still Mulling Possibility of SUV

Motor Trend logo Motor Trend 1/12/2014 Edward A. Sanchez

Now that Maserati and even Jaguar have jumped into the SUV fray, there are very few premium marques that don't offer an SUV of some sort or another. Porsche is one of the most overtly sporting brands with now two SUVs, and now even Bentley is only a year or two away from having a model on the market. One of the lone holdouts, other than Ferrari, is Rolls-Royce. But even the famed Spirit of Ecstasy brand may be capitulating to market pressures to offer a sport-utility.

Although Rolls-Royce is closely looking into the possibility, Rolls-Royce CEO Torsten Mueller-Oetvoes did not fully commit the brand to offering and SUV, telling Reuters the brand was exploring whether the traditional SUV attributes of off-road capability and sportiness fit with the brand's values.

2014 rolls royce phantom drophead coupe© Provided by MotorTrend 2014 rolls royce phantom drophead coupe

If Rolls-Royce does bring an SUV to market, it will likely be the highest-priced sport-utility on the market, and may be powered by a V-12. Rolls-Royce is part of the BMW group, and the largest SUV in the group currently is the BMW X5. There has been discussion of a sport-utility larger than the X5, which could serve as the basis of a Rolls SUV. It's highly unlikely a completely bespoke chassis would be developed for a low-volume model, as a $200,000+ SUV would undoubtedly be. Should Rolls-Royce get into the SUV market, or should it stick to large, luxurious sedans and coupes?

Source: Reuters


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