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Survey: Dealers Want to Work With Japanese Automakers Over Detroit

Motor Trend logo Motor Trend 6/15/2016 Kelly Pleskot
Honda-dealership© Provided by MotorTrend Honda-dealership

Dealers in the U.S. prefer to work with Japanese automakers over Detroit manufacturers, according to a survey from the National Automobile Dealers Association.

Research

Lexus scored the highest marks in the dealer survey, followed by Toyota, Subaru, and Honda. Rounding out the top 10 were Porsche, Ford, Mercedes-Benz, Kia, Jeep, and Audi. The survey is considered a good gauge of overall dealer sentiment and how well automakers consider feedback from dealers. The results are based on responses from around 9,000 dealers asked about franchise value, automaker policies, and automaker field staff.

The survey comes after General Motors and Chrysler spent billions of dollars to cut thousands of dealerships in the U.S., The Wall Street Journal points out. The plan was to make its individual dealerships more profitable, although it meant less selection for customers. Of course, Detroit automakers were going through a tough time back then.

The NADA survey echoes the results of a previous study on automaker relationships with suppliers. The survey, conducted by Planning Perspectives last month, ranked Japanese automakers above U.S. makers in working with parts makers.

Lexus has held the number one spot in the survey for the past three years, or six survey cycles. The study, officially called the NADA Dealer Attitude Survey, is conducted twice a year.

Source: NADA, The Wall Street Journal

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