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Tesla Model E Trademark Dropped, Could Get Name Change

Motor Trend logo Motor Trend 5/6/2014 Karla Sanchez

We’ve been hearing Tesla talk about a "compelling" electric vehicle with a starting price under $40,000 for a long time now, and it appears as though we may have to wait a bit longer. We assumed such a vehicle would be called the Model E since the name was filed with the U.S. patent and trademark office, however, the trademark has been abandoned.

The last time we heard about a more affordable Tesla, the entry-level four-door was to carry a base price around $30,000 and sell at much higher volumes than the Model S. We reported the less-expensive Tesla could reach consumers around 2016 after the Model X's debut scheduled for late 2014, and although that could still be the case, it likely won't be wearing a Model E badge. Perhaps adding a Model E to a lineup that already includes the "S" and the "X" wasn't at the best interest of the automaker, which could explain the reason behind the abandoned trademark. Either way, it's highly unlikely the vehicle was scrapped altogether. 2015 Tesla Model X© Provided by MotorTrend 2015 Tesla Model X

The Tesla Model S has sold well, so introducing something below it would be a smart move. The more affordable electric car is expected to have a range of about 200 miles, and we're sure models with more range will easily pass the $50,000 mark. Tesla's strategy of offering different battery packs at different price points has gotten the attention of its competitors. Chevrolet is reportedly planning a more affordable Volt for 2016, which could arrive around the same time as the cheaper Tesla.

Source: U.S. Patent and Trademark Office

2014 Tesla Model S© Provided by MotorTrend 2014 Tesla Model S

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