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Tesla Settles Trademark Dispute in China

Motor Trend logo Motor Trend 8/7/2014 Conner Golden
2013 Tesla Model S© Provided by MotorTrend 2013 Tesla Model S

Tesla's trademark issues in China have been settled privately, the company said Wednesday. Tesla Motors initially attempted to enter the Chinese auto market earlier this year, but a man named Zhan Baosheng owned the rights to “Tesla Motors China,” claiming to have registered the trademark back in 2006.

Tesla was poised to begin sales of the Model S, having already accepted orders from interested buyers, in April, and even went so far as to set up a showroom in a Chinese mall, albeit with no company logos or Tesla branding.

Now, Tesla says the issue has been settled “completely and amicably,” with Baosheng agreeing to transfer over the rights to the Tesla Motors trademark, along with both and domain names. Tesla is wasting no time, as a quick visit to already redirects to the official Tesla Motors website. Bloomberg reports that Tesla has declined to divulge financial terms of the settlement.

Tesla expects sales of the popular Model S sedan in China to eventually match the sales in the U.S. Once the Tesla Model X SUV is released, global sales are planned to reach 100,000 units by the end of 2015.

Source: Bloomberg


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