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TOTD: The Lincoln Continental Concept - a Step in the Right Direction?

Motor Trend logo Motor Trend 3/30/2015 Jason Udy

Lincoln dropped a bombshell ahead of the 2015 New York auto show with the new Continental concept. The Lincoln Continental concept is set to revitalize the brand in the U.S. as well as appeal to customers in China who value the prestige of the classic American brand. Today, we want to know if you think the new Lincoln Continental concept is a step in the right direction for the troubled luxury marque.

TOTD: The Lincoln Continental Concept - a Step in the Right Direction?

First used in 1939, Continental was used for some of Ford Motor Company’s most prestigious models for several decades. Downsizing in the early 1980s and a switch to front-drive in 1988 eventually brought an end to the nameplate in 2002. Since its demise, fans of Lincoln have been asking for a return of a vehicle befitting of the name. In 2002, a Lincoln Continental concept was shown boasting styling reminiscent of the popular 1960s-era models complete with suicide rear doors. While that concept never made it into production, the new concept is said to preview a new production model destined for the U.S. and China.

Research

Finished in Rhapsody Blue, the new Lincoln Continental concept debuts the brand’s new identity with a bold front grille flanked by LED headlights. Chrome frames the bottom of the large sedan, while full-width taillights are a classic Lincoln design feature. While the suicide doors are gone, the rear doors are said to open nearly 90 degrees for better ingress and egress.

Inside, the Rhapsody Blue theme continues and is contrasted by real metal trim over the brand’s classic symmetrical layout. The high-quality materials and generous rear seat legroom should meet the demand of Chinese buyers.

Although Lincoln isn’t ready to discuss the vehicle’s’ potential architecture, the dash-to-axle ratio suggests the production car will be front- or all-wheel-drive. The automaker did say the production Lincoln Continental would be powered by a brand-exclusive 3.0-liter EcoBoost V-6.

The new Lincoln Continental concept previews an upcoming production car for the historic brand. Tell us whether or not the concept is a step in the right direction in today’s Thread of the Day. Lincoln Continental Concept© Provided by MotorTrend Lincoln Continental Concept

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