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Volvo Buys Polestar, Will Double Sales of High-Performance Models

Motor Trend logo Motor Trend 7/14/2015 Jake Holmes

Volvo Cars has purchased Polestar, the Swedish performance company with which Volvo first partnered in 1996. The deal means that Volvo will be able to double how many Polestar vehicles are sold each year, and also means that future Polestar performance models could take advantage of Volvo's new plug-in hybrid powertrains.

With today's announcement, all Polestar Performance employees will become Volvo employees. The Polestar racing team, however, will remain separate from Volvo and will soon be renamed.

© Provided by MotorTrend Volvo and Polestar first teamed up in 1996 to campaign cars in motorsports. In the past few years, the cooperation has expanded to see Polestar offer limited-run, high-performance variants of Volvo street cars. The Volvo S60 sedan and V60 wagon Polestar, for instance, pack a 3.0-liter turbocharged inline-6 engine rated for 350 hp and 369 lb-ft of torque, hitting 60 mph in 4.9 seconds.

Volvo plans to sell 750 Polestar cars globally this year, but says now that it owns the performance brand, volume should increase to 1,000 or 1,500 cars annually. In addition to the factory-built models, Volvo will also continue to offer the Polestar after-sales kits that allow owners to upgrade their cars after they leave the showroom.

In addition, Volvo says that future Polestar cars will take advantage of the company's new plug-in hybrid technology. That could mean that Polestar will amp up the cars' gasoline engines and their electric motors.

Source: Volvo

2015 Volvo S60 Polestar© Provided by MotorTrend 2015 Volvo S60 Polestar

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