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We Hear: Hyundai Mulling Genesis-Based Luxury SUV

Motor Trend logo Motor Trend 6/9/2015 Jason Udy
2015 Hyundai Genesis Sedan Grille Headlights© Provided by MotorTrend 2015 Hyundai Genesis Sedan Grille Headlights

A luxury SUV based on the full-size, rear-drive Hyundai Genesis sedan is under consideration, according to a report from Reuters. If built, the new SUV would expand the Korean automaker’s presence in the popular crossover market in the U.S.

While the SUV is said to be under consideration, Hyundai hasn’t made a decision on whether such a vehicle will come to fruition due to several factors including the brand’s lack of presence in the luxury SUV segment, production capacity, and uncertainty over fuel prices. The rise in fuel prices affected sales of the short-lived body-on-frame, V-8-powered Kia Borrego. The luxury SUV would take two to three years to reach showrooms if it is given the go-ahead.

With U.S. sales increases of the Genesis sedan outpacing the rest of the lineup, Hyundai could use the full-size sedan’s appeal to sell a large crossover. Sales of the Genesis sedan grew by more than a third through May of this year, while the automaker’s overall sales grew by 2 percent.

Production of the Hyundai Veracruz, the automaker’s largest SUV, will cease in July due to slow sales. Hyundai told Reuters in an email that "this does not mean we are giving up on a large SUV line-up… We are considering developing premium, large SUVs based on customers' needs. We plan to respond to the fast-changing market centered around SUVs by beefing up our SUV line-up."

Source: Reuters

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