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We Hear: Jim Farley Considering Ford Sub-Brand for Europe

Motor Trend logo Motor Trend 11/22/2014 Jason Udy
We Hear: Jim Farley Considering Ford Sub-Brand for Europe

With Jim Farley moving from his current position as executive vice president of Ford marketing and sales to become the executive vice president and president of Ford Europe, Middle East, and Africa, the automaker may be focusing its efforts on smaller, low-cost models for Europe. That’s the assertion by autos.ca after asking Farley a few questions during the 2014 Los Angeles auto show.

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When asked if the new Shelby GT350’s 5.2-liter flat-plane-crank V-8 was headed to Europe, Farley told autos.ca, “Oh, I don’t know. We’ll see. I think I’ll be busy doing other things in Europe than driving fancy cars. I’ll probably be driving a lot of Fiestas and Peugeots and Renaults and Dacias and Seats and Skodas. That’s really what matters.”

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When pressed further about Ford challenging the Romanian Dacia brand, Farley said, “No comment. No comment,” before turning away. Dacia, a sub brand of Renault, has had much success in recent years as it has expanded into Western Europe.

Farley is no stranger to launching successful brands. After all, he started the the Scion sub-brand for Toyota before moving to Ford in late 2007.

Did Ford send Farley to Europe to focus on small cars and a possible sub brand? With the recent job move within Ford and his experience, we wouldn’t be surprised.

Source: autos.ca

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