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We Hear: Marchionne Says Ferrari Dino Will Happen

Motor Trend logo Motor Trend 6/5/2015 Alex Nishimoto

The iconic Ferrari Dino name is set to return, according to a new report. Ferrari chairman Sergio Marchionne told Autocar that whether there will be a new Dino was “not a question of if but when.”

We Hear: Marchionne Says Ferrari Dino Will Happen

Though not officially branded as a Ferrari, the Dino from the 1960s and 1970s was used on more affordable yet still desirable mid-engine sports cars powered by V-6 and V-8 engines. While the original Dino models were used to increase sales volumes, the report says Marchionne doesn’t intend to increase volume, lower the price point, or create a new sub-brand.

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“We may produce a 500-horsepower Ferrari but it will not be a cheap Ferrari,” Marchionne told Autocar. “The brand is unique and needs to be protected. I would always rather build 500 fewer cars than the market demanded rather than 500 more. We must not mess with customer expectations of Ferrari as an exclusive brand.”

While a new Dino could replace the Ferrari California T as the entry-level model, it’s more likely that the new mid-engine car could slot next to the front-engine, retractable-hard-top convertible giving customers a sportier entry-level car for a similar price. Although not a true sports car, the California T has brought in new customers wanting more of a grand touring car.

1973-Ferrari-Dino-246GTS© Provided by MotorTrend 1973-Ferrari-Dino-246GTS

In an earlier article, we suggested the Dino could start around $180,000 or about $20,000 less than the California T. Autocar suggests the Dino could be priced closer to the front-engine convertible. A new V-6-powered Dino would compete with cars such as the Mercedes-AMG GT, Porsche 911 Turbo S, and new McLaren 570S.

With Ferrari being spun off as its own brand, it only makes sense the Dino will be powered by a twin-turbo V-6 in order to help the automaker meet increasingly stringent emissions regulations around the world. Ferrari already produces a 3.0-liter twin-turbo V-6 for the Maserati Ghibli sedan, so it's possible the Dino could get a version of that engine, though displacement could drop to 2.9 liters to avoid engine displacement taxes in China. Then again, it could be a completely different design. The engine could make around 490-500 hp.

“We had to move to turbo because we need to reduce CO2 emissions and with the spin off Ferrari will be an independent company and cannot use the FCA fleet average,” Marchionne said to Autocar. “On top of that credits [where a manufacturer can buy their way out of building zero emission vehicles] cannot be bought in Europe and China but only in U.S. Saying that it is clear that we are not the problem with 7,000 cars per year, but we have to respect the legislation.”

Source: Autocar

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