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We Hear: Marchionne to Make Alfa Romeo a Stand-Alone Company

Motor Trend logo Motor Trend 4/29/2014 Alex Nishimoto

Alfa Romeo's relaunch has been delayed for some time now, and the latest twist in the saga is that Fiat-Chrysler CEO Sergio Marchionne wants to spin off the sporty Italian brand as a stand-alone company, according to Automotive News.

"To make this new relaunch attempt into a credible business proposition, Marchionne needs to make Alfa's [profits and losses] clearly visible," a source close to the matter told Automotive News.

According to the source, Marchionne will announce Alfa Romeo's new status on May 6, when the company presents its five-year business plan in Detroit detailing upcoming products. The U.S. relaunch delays have been due to missed targets, with the most recent disappointment being record-low global sales for 2013. By making Alfa into a global brand, Machionne hopes to turn around Fiat's tanking European operations by the middle of the decade. Bringing Alfa stateside is crucial for U.S. Fiat dealers, which currently only have the 500 and 500L on their lots. The highly anticipated Alfa Romeo 4C will arrive this June, and should help bring bodies into Fiat showrooms. 2015 Alfa Romeo 4C Launch Edition© Provided by MotorTrend 2015 Alfa Romeo 4C Launch Edition

In Europe, six new models are planned, including an SUV and the BMW-fighting rear-drive Giulia sedan. A new rear-drive platform is in development and is said to be related to Maserati's new architecture, and could also underpin future Dodge models. As we previously reported, the MiTo and Giulietta will be discontinued after the current models finish out their life cycles.

Do you think separating Alfa from the rest of the Fiat group is a good move? Sound off below.

Source: Automotive News (Subscription required)

2015 Alfa Romeo 4C Launch Edition© Provided by MotorTrend 2015 Alfa Romeo 4C Launch Edition
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