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We Hear: Volkswagen Considering Pickup or Commercial Van for the U.S.

Motor Trend logo Motor Trend 3/19/2015 Jason Udy

Volkswagen is considering bringing a pickup or small commercial van to the U.S., Bloomberg reports. If true, the move could help boost sales in the U.S., a market where the German automaker’s sales were down 10 percent last year.

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“Pickup trucks are a dominating segment,” Eckhard Scholz, Volkswagen’s head of light commercial vehicles, said at a press conference in Hanover this week. Noting an interest in compact Euro vans in the U.S., he added, “We’re looking at both options intensively.”

While Volkswagen Group sold more than 10 million vehicles globally last year, the Volkswagen brand sold just 366,970 cars in the U.S. GM and Toyota, Volkswagen’s two biggest global rivals, both sell midsize and full-size pickups in the U.S. The full-size Ford F-Series pickup is the Blue Oval’s best-selling model, and was the best-selling vehicle in the U.S. last year.

We Hear: Volkswagen Considering Pickup or Commercial Van for the U.S.

The automaker’s commercial vehicle division sells the midsize Volkswagen Amarok pickup , along with the Caddy, Crafter, and T5 commercial vans and minibuses in markets outside of the U.S. Globally, Volkswagen’s commercial vehicle division sold 445,000 vehicles last year, with 292,000 units sold in Western Europe.

An imported pickup (or small commercial van) is unlikely anytime soon with the Chicken Tax still in play. However, the automaker is said to be investing $7 billion into its North American operations. If the automaker were to sell a commercial vehicle in the U.S., it would likely be built on U.S. soil.

Source: Bloomberg

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