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Ford is using Microsoft’s HoloLens to change the way cars are designed

If carmakers can reduce the time and cost of designing cars, the savings could be passed on to the consumers. Microsoft’s HoloLens celebrated its first birthday earlier this year, and the company believes it can change all sorts of everyday activities through the power of augmented reality. That includes potential applications in the car world. Microsoft calls this “mixed reality” and defines it as “the result of blending the physical world with the digital world.” The company’s latest collaboration is with automaker Ford, which is “embracing the digital transformation of the modern workplace across the company to make people’s lives better in vehicles today while exploring evolving mobility solutions such as autonomous vehicles of tomorrow.” One cited example is grille design — designers were able to speed the process of development from days with multiple physical models to just hours with a HoloLens and just one physical model. Designers can use the system to view their work in three dimensions without engaging in the time-consuming process of making a physical model.
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