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'Devious Maids' Season Finale Earns Season High Ratings

6/12/2014

By Jethro Nededog
TheWrap

Lifetime is celebrating some double digit ratings gains for the season finale of its freshman drama, "Devious Maids."

The performance and growth of 'Devious Maids' has been incredible, said Lifetime's executive vice president and general manager,Rob Sharenow. Any time you see your ratings double over the course of a season, you know the creatives are making a great show that is hitting a chord with viewers.

Also read: 'Devious Maids' Gets Season 2 Renewal From Lifetime

Despite airing against the highest rated Emmy Awards telecast since 2006, 3 million total viewers tuned in to the 10 p.m. broadcast on Sunday. That represents a 50 percent increase over its season premiere in June and a 16 percent increase over last Sunday's penultimate episode.

The season finale also did well with the advertiser-coveted 18-49 demographic, attracting 1.4 million viewers and a 69 percent increase over the premiere episode. In the network's key demo of women 25-54, it attracted 1 million viewers — up 51 percent from the series debut.

Also of note, the show that stars all Latina lead actresses saw a 19 percent increase in the show's Hispanic audience, double its previous primetime average.

Also read: 'Orphan Black's' Dylan Bruce Joins Lifetime's 'Flowers in the Attic'

Executive produced by former "Desperate Housewives" creator Marc Cherry and its star Eva Longoria, the season finale revealed the ongoing mystery of who killed the main characters' friend and fellow maid, Flora.

Related stories from TheWrap:

Emmys by the Numbers: Total Show and Network Wins

Eva Longoria's US Adaptation of Telenovela 'Pura Sangre' Lands at ABC

Lifetime Reality Series 'Chasing Nashville' Gets a Premiere Date

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