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Electus Chairman Ben Silverman Announces Partnership With Eminem's Shady Films (Exclusive)

6/12/2014

By Tim Kenneally
TheWrap

Electus chairman Ben Silverman is partnering with Eminem's production company Shady Films, which makes Shady Films an equity partner in the hip-hop oriented website WatchLOUD.com.

Silverman made the announcement at TheGrill Media Leadership Conference in Beverly Hills on Tuesday, during a panel moderated by TheWrap's editor-in-chief Sharon Waxman.

Also read: TheGrill: Online-Video-Giant Maker's Chief – We'll Be the Next Viacom

The partnership will give WatchLOUD exclusive first-look rights at digital and television projects from Shady Films.

Electus and Shady Films have collaborated in the past, on the original YouTube reality show "Detroit Rubber," about Midwest sneaker shop Detroit Rubber.

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