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Emmys, 'Breaking Bad' Make Big Splashes on Facebook (Exclusive)


By Tony Maglio

The 65th Annual Emmy Awards on Sunday didn't just get its most viewers since 2005 — theprogram also made its mark on social media.

Some 4.8 million users generated 7.1 million total interactions about the Emmy Awards, Facebook's Jennifer Skyler told TheWrap exclusively on Monday. That means more than one-quarter of all Emmys viewers had a Facebook interaction regarding the telecast.

Also read: Ratings: Emmys Score Highest Key Demo Ratings Since 2006, but NFL Still Grabs Win

The other huge TV moment on the social-media site Sunday was the penultimate episode of the evening's Outstanding Drama Series winner, "Breaking Bad."

More than 800,000 people generated over a million interactions on Facebook Sunday, Skyler said.

Also read: Facebook's Top 5 Most Social Emmys Moments (Exclusive)

Facebook, by far the largest social platform, tracks interactions for big events such as the Emmys. The company shared its user interaction numbers exclusively with TheWrap
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