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'Ender's Game' Blasts Through Box-Office Boycott for $10M Friday, Eyes $27M Weekend

6/17/2014

By Todd Cunningham
TheWrap

"Ender's Game," the futuristic adventure tale based on Orson Scott Card's 1985 classic sci-fi novel, blasted off at the box office with a nearly $10 million Friday.

That projects to a roughly $27 million weekend for the Lionsgate thriller, which would be enough to top last week's No. 1 movie, "Jackass Present: Bad Grandpa."

Paramount's R-rated Johnny Knoxville comedy dropped just 44 percent from last Friday and brought in $6.2 million Friday, good for second place.

Also read:  Orson Scott Card Won't Make Squat From 'Ender's Game' Box Office – Boycott the Book Instead (Exclusive)

It was running ahead of the weekend's other two wide openers, the geriatric bachelor party comedy "Last Vegas" and the animated "Free Birds, which are tracking for three-day totals of $17 million and $15 million respectively.

An online "Skip Ender's Game" campaign," organized by a group called Geeks Out that is protesting Card's anti-gay marriage comments, has attracted more than 11,000 signatures. There's no way of knowing how many people stayed away, but Friday's numbers are a little stronger than analysts had projected, so any impact appears muted. Summit's parent LionsgateFord and Hood all distanced themselves from Card's comments.

Also read:  James Franco's 'Spring Breakers' Character Is Awesome, Says James Franco

First-night audiences gave a so-so "B" CinemaScore to "Ender's Game," which the distributor and backers Summit Entertainment, Odd Lot Entertainment and Digital Domain hope can launch a young adult franchise. Lionsgate is the studio behind the hugely lucrative "Twilight" and "Hunger Games" movie series.

Asa Butterfield, Abigail Breslin, Hailee Steinfeld star, along with Harrison Ford, Viola Davis and Ben Kingsley. Alex Kurtzman and Roberto Orci produce, and it is directed by Gavin Hood ("X-Men Origins: Wolverine").

Also read:  The Halloween in Hollywood Scene — Best Costumes of 2013 (Photos)

Friday's $5.8 million debut was stronger than expected for CBS Films' R-rated "Last Vegas," which stars Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline. Mature audiences are the target demographic for the PG-13 rated comedy, and opening-night crowds gave it a "A-" CinemaScore.

"Free Birds," the first full-length animated feature for distributor Relativity and Reel FX, brought in a soft $4 million Friday. It's a family film and received an "A-" CinemaScore too, so it should get a bounce on Saturday and Sunday. But it looks like the modestly budgeted turkey tale. featuring the voices of Owen Wilson and Woody Harrelson, will finish under expectations, which weren't high going in.

The first week in November traditionally has been a good one for animated films to launch. "Wreck-It Ralph" debuted to $49 million on the comparable weekend this year.

More to come …

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