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USA Today Jumps to Most Widely-Circulated Daily Newspaper


By Sara Morrison

USA Today is the most widely-circulated daily paper in the country, according to the Alliance for Audited Media's semi-annual report.

The paper boasted an almost 70 percent growth year-over-year in average weekly circulation, from 1.71 million to 2.88 million, thanks largely to mobile app usage data being included for the first time. Its print-only circulation, on the other hand, actually dropped by 19 percent.

Also read: USA Today Publisher Larry Kramer: We're Not 'Unique Enough' to Charge for Web Access

"As news consumption habits continue to change, we remain focused on giving our on-the-go audience the compelling content they desire," said Larry Kramer, president and publisher of USA Today." Whether they choose to connect with us via print, desktop or mobile, our rising audience numbers prove that we're engaging more consumers every day."

The top five was rounded out by the Wall Street Journal (which was number one six months ago), the New York Times, the Los Angeles Times and the New York Post.

Also read: EOnline Traffic Tops TMZ and People in September

The Alliance for Audited Media no longer requires newspapers to submit their daily circulation averages, citing the changing nature of digital publications and the shift away from daily print editions many publications have undergone.

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