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Snapchat a Favorite for Millenials

Snapchat appears to be the social-media app of choice for millennials. According to data released Thursday by LendEdu, college students turn first to the ephemeral-messaging app before Facebook, Instagram or LinkedIn. Fifty-eight percent of college students said they open Snapchat first, compared with 27 percent who chose Instagram, 13 percent who said Facebook and the 2 percent who opt for LinkedIn. In a statement, LendEdu stated, "Checking Snapchat has become a ritualistic occurrence for most millennials, a demographic coveted by nearly every single company in existence today."
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