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We compared McDonald's new Chick-fil-A killer to the real thing — and the winner is unmistakable

Business Insider Logo By Hollis Johnson of Business Insider | Slide 1 of 11: The fast-food value wars are heating up again, and McDonald's has introduced a new chicken sandwich on its  $1 $2 $3 menu.It's almost a carbon copy of Chick-fil-A's classic chicken sandwich.But - surprise - it's just not as good as the original.  McDonald's new value menu has reignited the fast-food wars, but there's yet another battle brewing because of it. On the three-dollar tier of the menu sits the new Classic Chicken Sandwich, which almost anyone can see is a direct stab at Chick-fil-A's classic chicken sandwich. Fried chicken and pickles on a bun: a simple and iconic item that the Southern chicken chain has mastered, and that other chains constantly try to replicate with the same level of success.  While it wasn't a direct parallel, McDonald's has tried to attack Chick-fil-A's iron grip on the chicken sandwich market before, with the  Buttermilk Crispy Chicken sandwich. But Chick-fil-A's strengths - simplicity and quality - helped it come out on top in the end.  And recently, McDonald's unveiled a revamped chicken tender that was surprisingly good - it didn't win against Chick-fil-A, but it came close. McDonald's is clearly on the chicken warpath, and Chick-fil-A seems to be the main target.  This new sandwich, however, is as close as McDonald's can possibly get to Chick-fil-A's formula. But can the Golden Arches match Chick-fil-A's quality? Or will it be another fowl disappointment?

  • The fast-food value wars are heating up again, and McDonald's has introduced a new chicken sandwich on its $1 $2 $3 menu.
  • It's almost a carbon copy of Chick-fil-A's classic chicken sandwich.
  • But - surprise - it's just not as good as the original.

  • McDonald's new value menu has reignited the fast-food wars, but there's yet another battle brewing because of it.

    On the three-dollar tier of the menu sits the new Classic Chicken Sandwich, which almost anyone can see is a direct stab at Chick-fil-A's classic chicken sandwich.

    Fried chicken and pickles on a bun: a simple and iconic item that the Southern chicken chain has mastered, and that other chains constantly try to replicate with the same level of success.

    While it wasn't a direct parallel, McDonald's has tried to attack Chick-fil-A's iron grip on the chicken sandwich market before, with the Buttermilk Crispy Chicken sandwich. But Chick-fil-A's strengths - simplicity and quality - helped it come out on top in the end.

    And recently, McDonald's unveiled a revamped chicken tender that was surprisingly good - it didn't win against Chick-fil-A, but it came close. McDonald's is clearly on the chicken warpath, and Chick-fil-A seems to be the main target.

    This new sandwich, however, is as close as McDonald's can possibly get to Chick-fil-A's formula. But can the Golden Arches match Chick-fil-A's quality? Or will it be another fowl disappointment?

    © Hollis Johnson/Business Insider

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