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We Sent a Millennial to McDonald's to Try Her First-Ever Big Mac -- What Happened Was Sad

The Street Logo By Breana Noble of The Street | Slide 1 of 19: Yes, I was one of the four in five millennials who have never eaten a Big Mac before — until Friday. The iconic McDonald's Corp. hamburger accounts for about 20% of McDonald's sales, according to Fortune, and millennials, defined by the Pew Research Center as individuals born between 1981 and 1997, are the largest generation at 75.4 million members in the United States. Having lost 500 million customers since 2012, McDonald's USA President Chris Kempczinski told investors in March, the fast food chain has taken initiatives to bring healthier food options and meet millennials through technology to attract them to its stores. On June 12, the Golden Arches introduced "snaplications" as a way to recruit employees ages 16 to 24 on Snap Inc.'s app in an effort to fill 250,000 positions this summer. Snapchat users can record a 10-minute video of themselves wearing the augmented-reality McDonald's uniform in the app and send it to McDonald's, which will provide them with a link to the job application that they can fill out within the app. McDonald's is also recruiting through music-streaming service Spotify and video-streaming service Hulu, according to a news release. Additionally, the company has introduced McDelivery through the Uber Technologies Inc.'s UberEATS food delivery app. Further, Mickey D's has unveiled new sandwiches that cost $5 to $7 each through its Signature Crafted Recipes line, which uses "authentic ingredients" such as 100% beef patties, artisan grilled chicken, guacamole from real avocados and white cheddar instead of American cheese. A top McDonald's franchisee wrote to fellow operators in a July 2016 memo that the Big Mac "has gotten less relevant," according to The Wall Street Journal. The memo included that about 80% of millennials have never tried a Big Mac. Here was my experience trying the flagship sandwich for the first time. More of What's Trending on TheStreet: Fireworks Spending Is Blowing Up, Along With Americans' Fourth of July Budgets We Sent a Millennial to a Decaying Kmart Store and Couldn't Believe the Horrors She Discovered 10 Biggest Fourth of July Movie Blockbusters of All Time You Might Be Able To Buy A Tesla Model 3 Sooner Than You Think We Sent a Millennial to McDonald's to Try Her First-Ever Big Mac -- What Happened Was Sad The Rise of These Ruthless German Grocery Stores Has One Influencer Terrified About Walmart's Future

Yes, I was one of the four in five millennials who have never eaten a Big Mac before — until Friday. The iconic McDonald's Corp. hamburger accounts for about 20% of McDonald's sales, according to Fortune, and millennials, defined by the Pew Research Center as individuals born between 1981 and 1997, are the largest generation at 75.4 million members in the United States. Having lost 500 million customers since 2012, McDonald's USA President Chris Kempczinski told investors in March, the fast food chain has taken initiatives to bring healthier food options and meet millennials through technology to attract them to its stores.

On June 12, the Golden Arches introduced "snaplications" as a way to recruit employees ages 16 to 24 on Snap Inc.'s app in an effort to fill 250,000 positions this summer. Snapchat users can record a 10-minute video of themselves wearing the augmented-reality McDonald's uniform in the app and send it to McDonald's, which will provide them with a link to the job application that they can fill out within the app. McDonald's is also recruiting through music-streaming service Spotify and video-streaming service Hulu, according to a news release. Additionally, the company has introduced McDelivery through the Uber Technologies Inc.'s UberEATS food delivery app.

Further, Mickey D's has unveiled new sandwiches that cost $5 to $7 each through its Signature Crafted Recipes line, which uses "authentic ingredients" such as 100% beef patties, artisan grilled chicken, guacamole from real avocados and white cheddar instead of American cheese. A top McDonald's franchisee wrote to fellow operators in a July 2016 memo that the Big Mac "has gotten less relevant," according to The Wall Street Journal. The memo included that about 80% of millennials have never tried a Big Mac. Here was my experience trying the flagship sandwich for the first time.

© TheStreet

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