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Froot Loops Comes Out With New Berry Flavor

Delish logo Delish 5/16/2018 Lyndsey Matthews

Wild Berry Froot Loops is the first new flavor and shape the brand is introducing in 10 years.: Froot Loops Comes Out With New Berry Flavor © Froot Loops Froot Loops Comes Out With New Berry Flavor Depending on who you believe, all Froot Loops are the same flavor. But for the first time in 10 years, Froot Loops is introducing a brand new flavor that's different from the blue, orange, yellow, green, purple and red Loops you know and love.

But that's not all. Starting this summer, Wild Berry Froot Loops not only will feature a new berry flavor, but also a new star shape.

Wild Berry Froot Loops © Froot Loops Wild Berry Froot Loops

“Our colorful loops are both beloved and iconic, and now fans will have a new way to do ‘Whatever Froots their Loops’ throughout the day,” Teresa Lindsey Houston, Senior Marketing Director for Kellogg’s Morning Foods, said in a statement. “New Kellogg’s Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box, no matter when or where it's opened.”

The purple berry-flavored star will be mixed with the classic red, blue and green loops.

The new Wild Berry Froot Loops will be available at grocery stores nationwide later this summer starting at $4.69 per box.

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