We Tried The Ritz x Oreo Collab And We Have THOUGHTS
When it comes to snacks, there are two obvious frontrunners: Oreos and Ritz peanut butter sandwich crackers. But what if you can't decide between savory and sweet?
The snack wizards at Mondelez have a solution: Meet the Ritz x Oreo, a franken-cookie that's one half buttery Ritz cracker and one half chocolatey Oreo. Double-stuffed with both peanut butter-flavored creme and the original Oreo creme, the Ritz x Oreo looks like practical joke in cookie form. But we assure you, this is no joke.
50% sweet, 50% salty, 100% 🤤 1000 packs. Available 5/26 at 12pm ET. Be there or be salty. #RITZxOREO pic.twitter.com/c4hD7uj1dz
— OREO Cookie (@Oreo) May 24, 2022
“We couldn’t resist the opportunity to collaborate with our friends at Oreo on a snack that’s part salty cracker, part chocolate cookie, and entirely delicious," said Alexis Yap, Senior Brand Manager for Ritz. "This is a collab our fans won’t want to miss!”
The online response to the news is mixed, with many people questioning the combination.
ritz x oreo pic.twitter.com/JU6CqsZVon
— ©urlfren (@curlfren) May 24, 2022
I love Ritz crackers and Oreos separately. But the "RitzeO" is blasphemous, period! #Fox29GoodDay
— Referee Jimmy Dylán (@RefJimmy215) May 25, 2022
While some fans on the Internet are skeptical about this sweet and salty pairing, Ritz x Oreo has the power of science on its side. A special receptor on our tongue called SGLT1 activates when you eat salt and sugar together, which might explain why we gravitate towards snacks like kettle corn, salted caramel, and Ritz x Oreo.
We wanted to see how this snack science works, so we got our hands on a box of Ritz x Oreo to try them out. The sweet Oreo filling was the dominant flavor while the peanut butter filling definitely took a backseat—in fact, we could barely taste it at all. The signature crumbliness of the Ritz cracker made the mash-up difficult to eat in more than one bite.
The Ritz x Oreo may have its faults, but Mondelez is definitely onto something when it comes to peanut butter mixed with Oreos. If you're craving a salty sweet pairing and you can't get your hands on this limited-edition collab, try smearing some peanut butter on a classic Oreo and you'll achieve a similar (maybe even better) result.
Starting Thursday, May 26 at noon EST, a thousand boxfuls of this ultra-limited edition release will be available online. Snag one for free (yes, they are free!) at OREO.com/RITZ, just pay $3.95 for shipping.
Video: Oreo and Ritz Made a Cookie and Cracker Mashup Nobody Saw Coming (Food & Wine)
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