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Hot-glazed insanity: New Krispy Kreme store in Florida sells nearly 1 million doughnuts in 2 weeks

USA TODAY logo USA TODAY 11/7/2018 Annabelle Tometich
a group of people performing on a counter: Customers place their orders at Krispy Kreme before sunrise on Tuesday morning, October 16, 2018, in Fort Myers. © Amanda Inscore/The News-Press Customers place their orders at Krispy Kreme before sunrise on Tuesday morning, October 16, 2018, in Fort Myers.

907,200. 

That's a lot of doughnuts. Give or take. 

The kicker: Those 907,200 or so doughnuts were sold in just two weeks. That explains the traffic. It explains the police cars directing it. It explains the long lines that still persist 20-some days later. 

The Oct. 16 opening of Krispy Kreme in Fort Myers, Florida, has been, well, hot glazed insanity. 

"It's been overwhelming to say the least," franchise partner Chris D'Angelo said. "It's exceeded all our expectations. We still can't get over how much support we've gotten and how much excitement we've seen from the community."

D'Angelo said the opening has been one for the record books. It's the best debut him and his family's franchise group have ever seen in the state. It's even earned them accolades from Krispy Kreme's corporate offices. 

The franchisees say, despite the near-endless lines, customers have shown an extraordinary amount of patience and civility. "That’s the power of the brand," franchisee Marialana Lococo said. 

"We have a lot of customers who hadn’t had a hot Krispy Kreme doughnut for years, who were so excited to have that experience again," Lococo said ."And we've had so many customers who'd never experienced a hot doughnut, and we've been able to provide that."

The long lines are due to a combination of demand, singularity of supply and sheer hot-doughnut greed.

Lococo said customers don't come in for one doughnut or even one dozen. They're ordering multiple dozens of the classic hot glazed as well as the shop's 15-or-so other assorted flavors (chocolate-iced is the No. 2 best seller). There are also coffee drinks, smoothies and bagels to peruse. 

And some are taking their sweet time to mull over the options. 

"We're not rushing anyone," D'Angelo said. "Our target is two minutes. That’s what we strive for from the time they place their order to the time they check out."

a group of people standing in front of a crowd: Hundreds of people line up to be among the first to get hot doughnuts at Krispy Kreme before sunrise on Tuesday morning, October 16, 2018, in Fort Myers. © Amanda Inscore/The News-Press Hundreds of people line up to be among the first to get hot doughnuts at Krispy Kreme before sunrise on Tuesday morning, October 16, 2018, in Fort Myers.

The store is getting closer to that goal, the partners said. But there's little they can do about the pure volume of demand. 

The partners said they are actively looking for additional locations, and hope to have a second store opened within the next year. 

But for now, they've got plenty of doughnuts to fry in Fort Myers.  

"We're still catching our breath from this one," D'Angelo said. "It's been trial by fire for our staff and we can't commend them enough for their hard work. 

"Everyone's been so warm and welcoming. It's been overwhelming in every way."

Connect with Annabelle Tometich at @ATometich (Twitter)

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