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McDonald’s Came Out With A Card Game Based On The Filet-O-Fish

Delish logo Delish 6/12/2018 Madison Flager

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Love it or hate it, the Filet-O-Fish is one of McDonald's most recognizable items. Kanye West raps about it, President Trump eats two of them at a time, and now, there's a card game devoted to it. McDonald's released 'Reel It In' online this week, and the purpose is way more noble than you might think.

a close up of a piece of paper: McDonald’s Came Out With A Filet-O-Fish Card Game © Samantha Netkin McDonald’s Came Out With A Filet-O-Fish Card Game

The kids' game was created to teach kids about sustainable fishing practices, as well as highlight McDonald's environmental efforts. According to the company, every single Filet-O-Fish sandwich is made with Marine Stewardship Council-certified wild-caught Alaska pollock.

What that means is that during the catch process, the fishery McDonald's sources from avoids catching fish that aren't the desired type (this is called bycatch). The fishery also makes use of the entire fish for other purposes so that there is zero waste.

McDonald’s Came Out With A Filet-O-Fish Card Game © Samantha Netkin McDonald’s Came Out With A Filet-O-Fish Card Game

McDonald's UK was the first to get their fish up to MSC traceability standards in 2011, and McDonald's USA followed suit in 2013. The children's game, available to print online, illustrates how sharing and pooling resources can help everyone take less from the ocean. It won't be sold in stores, but you can DIY a stack at a local printer, if you're so inclined.

In a continuation of its environmental efforts, which include using cage-free eggs, McDonald's has set a goal to source 100% of wild-caught fish globally from verified sustainable sources by 2020. So far, all fish sandwiches served in the U.S., Canada, Brazil and Europe have met the goal.

Related gallery: What Eating At Restaurants Was Like 50 Years Ago

Customers always carried cash.: The convenience of paying your bill with a credit card didn't become a viable option until the system was computerized in 1973, so diners always kept cash on hand. Luckily, settling the check was often as easy as throwing some change on the counter and walking out. What Eating At Restaurants Was Like 50 Years Ago

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