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Taco Bell Is Finally Launching This Long-Awaited Chicken Sandwich Nationwide

Eat This, Not That! logo Eat This, Not That! 8/26/2021 Mura Dominko
a palm tree: When it comes to restaurant design, Taco Bell is leading the pack. Now more than ever, customers want a faster contactless experience, and the chain has been putting in the work to provide just that with its new Go Mobile locations. But it has now taken things a step further with an even more advanced design that will provide the fastest Taco Bell experience yet.Enter Taco Bell Defy, the latest layout innovation from the tech-forward chain. The first Defy restaurant, designed and executed in partnership with Border Foods, one of the chain's largest franchisees, will be a 3,000-square foot, two-floor location featuring a first-of-its-kind vertical design—with a kitchen on top and four drive-thru lanes underneath.According to Taco Bell's press release, this setup will enable the fastest pickup experience the chain has ever been able to offer.Here's a look inside this Taco Bell of the future as well as the details on where and when you'll be able to visit it. And for more, check out the 100 Unhealthiest Foods on the Planet.Read the full article at Eat This, Not That! © Provided by Eat This, Not That!

When it comes to restaurant design, Taco Bell is leading the pack. Now more than ever, customers want a faster contactless experience, and the chain has been putting in the work to provide just that with its new Go Mobile locations. But it has now taken things a step further with an even more advanced design that will provide the fastest Taco Bell experience yet.

Enter Taco Bell Defy, the latest layout innovation from the tech-forward chain. The first Defy restaurant, designed and executed in partnership with Border Foods, one of the chain's largest franchisees, will be a 3,000-square foot, two-floor location featuring a first-of-its-kind vertical design—with a kitchen on top and four drive-thru lanes underneath.

According to Taco Bell's press release, this setup will enable the fastest pickup experience the chain has ever been able to offer.

Here's a look inside this Taco Bell of the future as well as the details on where and when you'll be able to visit it. And for more, check out the 100 Unhealthiest Foods on the Planet.

Read the full article at Eat This, Not That!

Taco Bell dipped its toes into the chicken sandwich wars in February when they began testing a chicken sandwich-taco hybrid that was unlike any other chicken item in the market. The unique sandwich was available in select markets only, but it was just a matter of time before it went national.

Finally, that day is on the horizon—starting on September 2, Taco Bell's Crispy Chicken Sandwich Taco will be available to all, no matter what part of the country they live in. Can't wait that long? You can get early access to the item on August 30 via Taco Bell's app.

RELATED: 100 Unhealthiest Foods on the Planet

a plate with a hot dog: taco bell taco chicken sandwich © Provided by Eat This, Not That! taco bell taco chicken sandwich

One of the most intriguing features of this sandwich is that it's really hard to tell what exactly it is. It has the appearance of a classic taco, but the elements of a traditional chicken sandwich. It's made of premium all-white-meat crispy chicken, which is first marinated in jalapeño buttermilk, then seasoned with bold Mexican spices and rolled in a crunchy tortilla chip coating. But instead of a straight-forward sandwich bun, the chicken is nestled in a puffy bread shaped like a taco, atop a slather of the chain's signature creamy chipotle sauce. The spicy version will also feature jalapeño slices for added heat.


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So to settle on the true identity of this sandwich, Taco Bell is enlisting the help of two college debate teams. On September 4 debate teams from the University of Georgia and Clemson University will go head to head in a "Great Crispy Chicken Sandwich Taco Debate," slated to air that Saturday during the Georgia vs Clemson primetime college football game on ABC (7:30 p.m. ET), via several short ad spots.

"Our new crispy chicken innovation is far from the average chicken sandwich, and we're certain it will get a spicy reaction from sandwich and taco fans alike," said Liz Matthews, Taco Bell's Global Chief Food Innovation Officer. "Even the masterminds from our test kitchen couldn't decide if it was more taco or sandwich, which is why we're excited to bring in the debate team experts to have some fun."

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